Medication pamphlets serve to provide patients with relevant and understandable information about the benefits and risks of a medicine, and to provide usable instructions on how to use a medicine. These leaflets are heavily regulated and controlled through European legislation. The result is a text in a tiny typesize that is poorly structured, too long, hard to understand, and at several points paternalistic. The leaflets are printed on very thin paper and folded many times.

These leaflets are hard to handle even when you are young and healthy. What chance do elderly, who often use medicines, have when they receive several of these leaflets? Thus, this information needs to be provided not through a ‘one-size-fits-all’ approach but a personalised, culturally sensitive, and appropriate approach for the type of medicine. Information about medicines needs to be relevant, findable, understandable, and usable. The current leaflets often fail on all four accounts.